Behr Euphoric Magenta M110-7
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| Code: | M110-7 |
| Name: | Euphoric Magenta |
| Brand: | Behr |
What color is Behr Euphoric Magenta?
Behr Euphoric Magenta M110-7 is a muted, mid-depth magenta with dusty plum and mauve-gray undertones. Its softened saturation keeps it from reading as bright fuchsia, giving the color a more grounded, velvety look on the wall. In warm light, the berry notes become more apparent, while cooler daylight can bring forward its grayed violet cast. Use it for a dining room, powder room, or a dramatic bedroom accent wall where its depth has room to register. Creamy off-whites, charcoal, aged brass, walnut, and pale blush textiles make natural companions for this shade.
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What are Behr Euphoric Magenta undertones?
Euphoric Magenta is a midtone, soft berry red. The HEX sample leans pink-red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
127, 87, 109
Is Behr Euphoric Magenta cool or warm?
With a hue of 327°, this dark purple reads warm on the HSL color wheel.
M110-7 Euphoric Magenta HSL code: 327, 19%, 42%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Euphoric Magenta
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Euphoric Magenta:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
M110-7
Euphoric Magenta
Darker shades
M110-7
Euphoric Magenta
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Euphoric Magenta with a purple hue, complementary colors are those with a yellow hue close to 147, such as Behr Mountain Falls and Congo.
LRV of Euphoric Magenta
Euphoric Magenta has an LRV of 13.3% and refers to Medium Dark which means that this color reflects very little light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 13.3%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #7f576d |
| RGB Decimal | 127, 87, 109 |
| RGB Percent | 49.80%, 34.12%, 42.75% |
| HSV | Hue: 327° Saturation: 31.5% Value: 49.8% |
| HSL | hsl(327, 19, 42) |
| CMYK | Cyan: 0.0 Magenta: 31.5 Yellow: 14.17 Key: 50.2 |
| YIQ | Y: 101.468 I: 16.766 Q: 15.308 |
| XYZ | X: 14.921 Y: 12.433 Z: 16.078 |
| CIE Lab | L:41.896 a:20.17 b:-5.889 |
| CIE Luv | L:41.896 u:22.453 v:-10.957 |
| Decimal | 8345453 |
| Hunter Lab | 35.261, 13.826, -2.352 |
Color equivalents
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M120-7
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HDC-AC-28A
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SW 6565
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P076
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MQ5-34
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Passion Plum
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