Behr Persian Gold M300-7
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| Code: | M300-7 |
| Name: | Persian Gold |
| Brand: | Behr |
What color is Behr Persian Gold?
Behr Persian Gold M300-7 is a medium-deep golden brown with a noticeable earthy yellow cast. Its #9b7939 color value gives it a muted, aged-gold appearance rather than a bright or citrusy yellow. Direct daylight can bring out its golden side, while lower or warmer light makes it read more like a grounded ochre-brown. Persian Gold has enough depth for a dining room accent wall, a study, or painted cabinetry, especially alongside warm white trim, deep charcoal, dark wood, and black metal details. It also pairs naturally with leather, woven natural fibers, and stone finishes that echo its earthy character.
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What are Behr Persian Gold undertones?
Persian Gold is a midtone, soft ochre-brown. The HEX sample leans yellow-orange; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
155, 121, 57
Is Behr Persian Gold cool or warm?
At 39° on the HSL hue wheel, this ochre brown sits firmly on the warm side.
M300-7 Persian Gold HSL code: 39, 46%, 42%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Persian Gold
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this ochre brown shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Persian Gold:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
Darker shades
M300-7
Persian Gold
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Persian Gold with a orange hue, complementary colors are those with a blue hue close to 219, such as Behr Shaved Ice and Adirondack Blue.
LRV of Persian Gold
Persian Gold has an LRV of 20.28% and refers to Medium colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 20.28%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #9b7939 |
| RGB Decimal | 155, 121, 57 |
| RGB Percent | 60.78%, 47.45%, 22.35% |
| HSV | Hue: 39° Saturation: 63.23% Value: 60.78% |
| HSL | hsl(39, 46, 42) |
| CMYK | Cyan: 0.0 Magenta: 21.94 Yellow: 63.23 Key: 39.22 |
| YIQ | Y: 123.87 I: 40.827 Q: -12.725 |
| XYZ | X: 21.095 Y: 20.94 Z: 6.801 |
| CIE Lab | L:52.884 a:5.811 b:39.413 |
| CIE Luv | L:52.884 u:27.118 v:42.382 |
| Decimal | 10189113 |
| Hunter Lab | 45.76, 2.204, 23.221 |
Color equivalents
8003-23F
Organic Style
Valspar US
2153-20
Corduroy
Benjamin Moore
8002-24G
Ginseng
Valspar US
SW 6405
Fervent Brass
Sherwin Williams
SW 6404
Grandiose
Sherwin Williams
2153-10
Golden Bark
Benjamin Moore



