Benjamin Moore Pure Joy 327
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| Official page: | Pure Joy 327 |
| Code: | 327 |
| Name: | Pure Joy |
| Brand: | Benjamin Moore |
What color is Benjamin Moore Pure Joy?
Benjamin Moore Pure Joy 327 is a clear, sunlit yellow with a warm golden cast and enough lightness to keep it from feeling heavy. Its high brightness gives it a fresh, cheerful presence, while the softened yellow tone reads less sharp than a primary school-bus yellow. In strong daylight, this shade can appear crisp and luminous; under warm indoor bulbs, it shifts toward a richer buttery gold. Use it on a breakfast nook wall, a painted interior door, or the back of open shelving for a concentrated hit of color. Pair Pure Joy with clean white trim, pale natural oak, woven cane, or muted blue-gray accents to give the yellow definition.
Pure Joy for exterior
Looking for a fresh new look for your house exterior or starting from skretch? We’ve collected pictures of real-life homes that have been painted with this warm yellow hue. Find inspiration for your house’s exterior, front doors, gates, shutters, frames or windows.

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What are Benjamin Moore Pure Joy undertones?
Pure Joy is a light, clear pale yellow. The HEX sample leans yellow; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
253, 226, 105
Is Benjamin Moore Pure Joy cool or warm?
At 49° on the HSL hue wheel, this Yellow sits firmly on the warm side.
327 Pure Joy HSL code: 49, 97%, 70%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Pure Joy
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Yellow shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Benjamin Moore Pure Joy:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
Darker shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Pure Joy with a orange hue, complementary colors are those with a blue hue close to 229, such as Benjamin Moore Windmill Wings and Dark Royal Blue.
327
Pure Joy
LRV of Pure Joy
Pure Joy has an LRV of 72.26% and refers to Off‑White colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 72.26%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #FDE269 |
| RGB Decimal | 253, 226, 105 |
| RGB Percent | 99.22%, 88.63%, 41.18% |
| HSV | Hue: 49° Saturation: 58.5% Value: 99.22% |
| HSL | hsl(49, 97, 70) |
| CMYK | Cyan: 0.0 Magenta: 10.67 Yellow: 58.5 Key: 0.78 |
| YIQ | Y: 220.279 I: 54.972 Q: -31.944 |
| XYZ | X: 70.257 Y: 76.299 Z: 24.387 |
| CIE Lab | L:89.998 a:-4.803 b:61.296 |
| CIE Luv | L:89.998 u:23.827 v:75.871 |
| Decimal | 16638569 |
| Hunter Lab | 87.349, -9.29, 44.591 |
Color equivalents
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