# Jotun Velvet Plum

Source: [https://plan-home.com/color/velvet-plum-3570](https://plan-home.com/color/velvet-plum-3570)

## Color details
- **Brand or system:** Jotun
- **Color name:** Velvet Plum
- **Color code:** 3570
- **HEX:** #5b494f
- **RGB:** 91, 73, 79
- **Brightness:** Dark
- **Color families:** Red
- **Temperature:** warm
- **Digital color bias:** pink-red

## Undertone and color character

Velvet Plum is a deep, very muted brownish taupe. The HEX sample has a subtle pink-red bias, but its low chroma turns that hue into a neutral-looking color rather than a clear pink-red. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.

## Color codes
- **HSV:** Hue: 340° Saturation: 19.78% Value: 35.69%
- **HSL:** hsl(340, 10.98, 32.16)
- **CMYK:** Cyan: 0.0 Magenta: 19.78 Yellow: 13.19 Key: 64.31
- **YIQ:** Y: 79.066 I: 8.798 Q: 5.675
- **XYZ:** X: 8.108 Y: 7.554 Z: 8.426
- **CIE Lab:** L:33.036 a:8.742 b:-0.683
- **CIE Luv:** L:33.036 u:9.983 v:-2.099
- **Decimal:** 5982543
- **Hunter Lab:** 27.485, 4.56, 1.063

## Equivalent and related colors
- [Tikkurila Beetroot](https://plan-home.com/color/beetroot-m425)
- [Farrow and Ball Pelt](https://plan-home.com/color/farrow-and-ball-pelt-254)
- [Dulux Rich Juniper](https://plan-home.com/color/rich-juniper)
- [Dulux Deepest Burgundy](https://plan-home.com/color/deepest-burgundy)
- [Dulux Twilight Cinders 1](https://plan-home.com/color/twilight-cinders-1)
- [Jotun Tanke](https://plan-home.com/color/tanke-3323)
- [Dulux Mercury Shower 1](https://plan-home.com/color/mercury-shower-1)
- [Dulux Maraschino Mocha 2](https://plan-home.com/color/maraschino-mocha-2)
- [Farrow and Ball Mahogany](https://plan-home.com/color/farrow-and-ball-mahogany)
- [Little Greene Córdoba](https://plan-home.com/color/little-greene-cordoba-277)
- [Dulux Decadent Damson](https://plan-home.com/color/decadent-damson)
- [Tikkurila Lair](https://plan-home.com/color/lair-x502)
- [Dulux Cherry Chocolate](https://plan-home.com/color/cherry-chocolate)
- [Dulux Mulberry Burst](https://plan-home.com/color/mulberry-burst)
- [Dulux Maraschino Mocha 1](https://plan-home.com/color/maraschino-mocha-1)
- [Farrow and Ball Cola](https://plan-home.com/color/farrow-and-ball-cola)
- [Farrow and Ball Brinjal](https://plan-home.com/color/brinjal-222)
- [Jotun Deep Forest](https://plan-home.com/color/deep-forest-20193)

## Complementary colors
- [Jotun Balance](https://plan-home.com/color/balance-6325)
- [Jotun Athenian Blue](https://plan-home.com/color/athenian-blue-6128)
- [Jotun Darjeeling](https://plan-home.com/color/darjeeling-6236)
- [Jotun Coral Reef Blue](https://plan-home.com/color/coral-reef-blue-6385)
- [Jotun Creek](https://plan-home.com/color/creek-6309)
- [Jotun Marine Turquoise](https://plan-home.com/color/marine-turquoise-6396)
- [Jotun Dew Beads](https://plan-home.com/color/dew-beads-6190)

Official product page: https://www.jotun.com/no-no/decorative/colours/interior/all-interior-colours/3570-velvet-plum-interior

## Important note

Digital color values and matches are approximate. Screens, lighting, paint finish, surface texture, and application method can change how a color appears. Test a physical paint sample before making a final decision.