# Sherwin Williams Venture Violet

Source: [https://plan-home.com/color/venture-violet-sw-6970](https://plan-home.com/color/venture-violet-sw-6970)

Sherwin Williams Venture Violet SW 6970 is a medium blue-violet with a softened, slightly gray cast that keeps it from reading overly bright. Its cool character is most apparent in daylight, while warmer bulbs can bring out a gentler periwinkle quality. Use it on a bedroom wall, reading nook, or painted built-in where its quiet color presence can hold its own without overwhelming the room. Crisp white trim gives Venture Violet a clean contrast, while pale gray, muted lavender, and natural oak create a more layered palette. Matte black hardware or brushed nickel adds definition without competing with this shade’s blue-violet tone.

## Color details
- **Brand or system:** Sherwin Williams
- **Color name:** Venture Violet
- **Color code:** SW 6970
- **HEX:** #7381b3
- **RGB:** 115, 129, 179
- **LRV:** 22.62%
- **Brightness:** Dark
- **Color families:** Purple
- **Temperature:** cool
- **Undertones:** blue

## Color codes
- **HSV:** Hue: 227° Saturation: 35.75% Value: 70.2%
- **HSL:** hsl(227, 30, 58)
- **CMYK:** Cyan: 35.75 Magenta: 27.93 Yellow: 0.0 Key: 29.8
- **YIQ:** Y: 130.514 I: -24.41 Q: 12.598
- **XYZ:** X: 23.054 Y: 22.599 Z: 45.783
- **CIE Lab:** L:54.657 a:7.267 b:-28.012
- **CIE Luv:** L:54.657 u:-9.365 v:-43.383
- **Decimal:** 7569843
- **Hunter Lab:** 47.538, 3.373, -23.824

## Equivalent and related colors
- [Benjamin Moore California Lilac](https://plan-home.com/color/benjamin-moore-california-lilac-2068-40)
- [Benjamin Moore Softened Violet](https://plan-home.com/color/benjamin-moore-softened-violet-1420)
- [Benjamin Moore Yin Yang](https://plan-home.com/color/benjamin-moore-yin-yang-824)
- [Behr Miracle Elixir](https://plan-home.com/color/behr-miracle-elixir)
- [Behr Pansy Garden](https://plan-home.com/color/behr-pansy-garden)
- [Benjamin Moore Stratford Blue](https://plan-home.com/color/benjamin-moore-stratford-blue-831)
- [Benjamin Moore Waterdrop](https://plan-home.com/color/benjamin-moore-waterdrop-cc-902)
- [Behr Wild Pansy](https://plan-home.com/color/behr-wild-pansy)
- [Behr Cowgirl Blue](https://plan-home.com/color/behr-cowgirl-blue)
- [Sherwin Williams Gentian](https://plan-home.com/color/gentian-sw-6817)
- [Behr Velvet Curtain](https://plan-home.com/color/behr-velvet-curtain)
- [Behr Debutante Ball](https://plan-home.com/color/behr-debutante-ball)
- [Behr Carriage Ride](https://plan-home.com/color/behr-carriage-ride)
- [Benjamin Moore Watertown](https://plan-home.com/color/benjamin-moore-watertown-818)
- [Behr Lead Cast](https://plan-home.com/color/behr-lead-cast)
- [Behr Brocade](https://plan-home.com/color/behr-brocade)
- [Sherwin Williams Perfect Periwinkle](https://plan-home.com/color/perfect-periwinkle-sw-9065)
- [Sherwin Williams Searching Blue](https://plan-home.com/color/searching-blue-sw-6536)

## Lighter monochromatic colors
- [Sherwin Williams Indulgent](https://plan-home.com/color/indulgent-sw-6969)
- [Sherwin Williams Dahlia](https://plan-home.com/color/dahlia-sw-6816)
- [Sherwin Williams Awesome Violet](https://plan-home.com/color/awesome-violet-sw-6815)

## Darker monochromatic colors
- [Sherwin Williams Gentian](https://plan-home.com/color/gentian-sw-6817)

## Complementary colors
- [Sherwin Williams Griffin](https://plan-home.com/color/griffin-sw-7026)
- [Sherwin Williams Warm Stone](https://plan-home.com/color/warm-stone-sw-7032)
- [Sherwin Williams Mercurial](https://plan-home.com/color/mercurial-sw-9550)
- [Sherwin Williams Habitat](https://plan-home.com/color/habitat-sw-9608)
- [Sherwin Williams Intellectual Gray](https://plan-home.com/color/intellectual-gray-sw-7045)
- [Sherwin Williams Lunar Lite](https://plan-home.com/color/lunar-lite-sw-9546)
- [Sherwin Williams Cocoon](https://plan-home.com/color/cocoon-sw-6173)

Official product page: https://www.sherwin-williams.com/en-us/color/color-family/archived-paint-colors/sw6970

## Important note

Digital color values and matches are approximate. Screens, lighting, paint finish, surface texture, and application method can change how a color appears. Test a physical paint sample before making a final decision.