Dulux Amazon Beat 1 10BB 12/310

Contents

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What are Dulux Amazon Beat 1 undertones?
Is Amazon Beat 1 10BB 12/310 cool or warm?
How light temperature affects on Amazon Beat 1
Monochromatic color scheme
Complementary color scheme
Color comparison and matching
Color codes
Color equivalents

Code:	10BB 12/310
Name:	Amazon Beat 1
Brand:	Dulux

What color is Dulux Amazon Beat 1?

Dulux Amazon Beat 1 10BB 12/310 is a deep, saturated blue with a clear blue-green cast. Its cool, oceanic character feels crisp rather than muted, with enough depth to create definition on a feature wall, painted cabinetry, or a front door. In bright daylight, the teal influence becomes more noticeable, while lower light makes it read as a darker, inkier blue. Pair Amazon Beat 1 with warm white walls, pale oak, natural linen, or brushed brass to bring warmth around its strong cool tone. For a bolder scheme, combine it with clay pink, terracotta, or leafy green accents rather than competing bright blues.

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What are Dulux Amazon Beat 1 undertones?

Amazon Beat 1 is a deep, soft slate blue. The HEX sample leans blue; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs may gray the color down, while cool daylight usually makes its blue or teal direction clearer.

HEX value:

#00638B

RGB code:

0, 99, 139

Is Dulux Amazon Beat 1 cool or warm?

warm

cool

At 197° on the HSL hue wheel, this dark blue falls clearly in the cool range.

10BB 12/310 Amazon Beat 1 HSL code: 197, 100%, 27%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Amazon Beat 1

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Sunrise

Morning

Noon

Afternoon

Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlight	Visible temp.	Hue	Duration
North	Cool	Bluish	All day
East	Warm	Yellow	Before noon
West	Warm	Orange-red	After noon
South	Warm	Orange-yellow	All day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark blue shade looks under different lighting:

4000K

2000K

3000K

4000K

5000K

6000K

7000K

Coordinating colors.
Colors that go with Dulux Amazon Beat 1:

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

10BB 12/310
Amazon Beat 1

Darker shades

10BB 12/310
Amazon Beat 1

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Amazon Beat 1 with a green hue, complementary colors are those with a red hue close to 17, such as Dulux Winter Pumpkin and Mango Melody 5.

10BB 12/310
Amazon Beat 1

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