| Code: | 10BB 12/310 |
| Name: | Amazon Beat 1 |
| Brand: | Dulux |
Let's dive into a full Amazon Beat 1 paint color review. Take a look at pictures of real interiors and exteriors painted with beautiful 10BB 12/310. Find out if this gorgeous cold blue paint color would look great on your living room walls or trims, kitchen cabinet, bedroom accent wall, bathroom or house exterior.
Amazon Beat 1 has a clear blue undertone based on its position in the color space. We identify undertones by isolating the pure hue (separating it from lightness and saturation), which avoids distortions caused by tints, tones, and shades.
This method is generally more reliable than judging undertones on a white background.
HEX value:
#00638B
RGB code:
0, 99, 139
At 197° on the HSL hue wheel, this dark blue falls clearly in the cool range.
10BB 12/310 Amazon Beat 1 HSL code: 197, 100%, 27%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural‑light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange‑red | After noon |
| South | Warm | Orange‑yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color‑temperature (Kelvins).
Use the slider to see how this dark blue shade looks under different lighting:
4000K
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
10BB 12/310
Amazon Beat 1
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Amazon Beat 1 with a green hue, complementary colors are those with a red hue close to 17, such as Dulux Winter Pumpkin and Mango Melody 5.
We have collected almost every possible color code you could ever need. To copy the code, just click the icon to the right of it.
| Format | Code | |
|---|---|---|
| HEX | #00638B |  |
| RGB Decimal | 0, 99, 139 | |
| RGB Percent | 0.00%, 38.82%, 54.51% | |
| HSV | Hue: 197° Saturation: 100.0% Value: 54.51% | |
| HSL | hsl(197, 100, 27) | |
| CMYK | Cyan: 100.0 Magenta: 28.78 Yellow: 0.0 Key: 45.49 | |
| YIQ | Y: 73.959 I: -71.848 Q: -8.494 | |
| XYZ | X: 9.12 Y: 10.786 Z: 26.02 | |
| CIE Lab | L:39.218 a:-9.107 b:-28.908 | |
| CIE Luv | L:39.218 u:-26.167 v:-39.987 | |
| Decimal | 25483 | |
| Hunter Lab | 32.843, -7.909, -23.984 | |
