Behr Coco Rum PPU4-02
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| Code: | PPU4-02 |
| Name: | Coco Rum |
| Brand: | Behr |
What color is Behr Coco Rum?
Behr Coco Rum PPU4-02 is a muted medium brown with a warm, earthy cast and a softened terracotta-beige undertone. Its mid-depth value gives walls noticeable presence without reading as overly dark or heavy. In warm afternoon or incandescent light, Coco Rum can appear richer and slightly more golden, while cooler daylight brings out its dusty, grounded quality. It suits dining rooms, dens, entryways, and cabinetry where a natural brown is wanted without the sharpness of a deep chocolate. Pair it with creamy off-whites, charcoal accents, aged brass, black metal, or warm wood finishes such as oak and walnut.
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What are Behr Coco Rum undertones?
Coco Rum is a midtone, soft terracotta. The HEX sample leans orange; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
155, 119, 87
Is Behr Coco Rum cool or warm?
With a hue of 28°, this brown reads warm on the HSL color wheel.
PPU4-02 Coco Rum HSL code: 28, 28%, 47%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Coco Rum
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this brown shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Coco Rum:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
PPU4-02
Coco Rum
Darker shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Coco Rum with a red hue, complementary colors are those with a green hue close to 208, such as Behr Nor'Wester and Absolute Zero.
LRV of Coco Rum
Coco Rum has an LRV of 21.08% and refers to Medium colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 21.08%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #9b7757 |
| RGB Decimal | 155, 119, 87 |
| RGB Percent | 60.78%, 46.67%, 34.12% |
| HSV | Hue: 28° Saturation: 43.87% Value: 60.78% |
| HSL | hsl(28, 28, 47) |
| CMYK | Cyan: 0.0 Magenta: 23.23 Yellow: 43.87 Key: 39.22 |
| YIQ | Y: 126.116 I: 31.735 Q: -2.343 |
| XYZ | X: 21.835 Y: 20.852 Z: 11.889 |
| CIE Lab | L:52.787 a:9.733 b:23.005 |
| CIE Luv | L:52.787 u:26.105 v:26.411 |
| Decimal | 10188631 |
| Hunter Lab | 45.664, 5.444, 16.528 |
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