Behr Plum Rich MQ5-35
| Code: | MQ5-35 |
| Name: | Plum Rich |
| Brand: | Behr |
What color is Behr Plum Rich?
The deep and luxurious Behr color Plum Rich (MQ5-35) adds a sophisticated touch to any room. This rich hue pairs beautifully with earthy tones like warm browns and soft creams, creating a cozy and inviting atmosphere. For a more dramatic look, try combining Plum Rich with accents of sage green or navy blue to create a striking contrast. Whether used as a statement wall color or as a grounding element in the decor, Plum Rich (MQ5-35) brings an elegant and modern feel to any space.
Try before you buy

100% accurate
reusable paint samples
Peel, stick,
and repeat
Twice painted
with real paint
Next day
delivery
What are Behr Plum Rich undertones?
The undertone of Plum Rich can be accurately described as a Red hue, as is apparent from the color space provided. By isolating the pure hue and eliminating any tints, tones, and shades, we were able to precisely determine its undertone. This approach has proven to be more accurate than traditional methods of defining undertones on a white background, which are now considered outdated.
HEX value
HEX value:
#64475E
RGB code:
100, 71, 94
Is Behr Plum Rich MQ5-35 cool or warm?
With a hue of 312° thisdark purplerefers warm paint shade according to HSL (Hue, Saturation, Lightness) on the color wheel.
MQ5-35 Plum Rich HSL code: 312, 17%, 34%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color..
Lightness is also a percentage value. 0% is black, and 100% is white.
- Warm colors are ideal for kitchens, living rooms or bathrooms
- Warmer hues make larger spaces feel more inviting
- Warm purple shades add a rich and luxurious feel to a room, creating a sense of depth and warmth, ideal for bedrooms, living rooms, and dining areas.
- Using dark warm shades like rich reds and browns creates a cozy and intimate atmosphere, perfect for dining rooms, libraries, and living rooms. These colors add depth and warmth. However, be careful when using them in small spaces or rooms with low ceilings, as they can make the space feel even smaller.
Act like a pro: Mixing warm and cool shades is a must have to get harmonius interior. Add accents that contrast with the primary color to create visual balance. If your walls are a warm color, don’t forget to add accent in cold colors (furniture, art, décor). A good practice is too use a complementary color scheme.
How light temperature affects Plum Rich
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural‑light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange‑red | After noon |
| South | Warm | Orange‑yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color‑temperature (Kelvins).
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Plum Rich:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
MQ5-35
Plum Rich
Darker shades
MQ5-35
Plum Rich
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Plum Rich with a purple hue, complementary colors are those with a yellow hue close to 132, such as Behr Greener Pastures and Mountain Falls.
LRV of Plum Rich
Plum Rich has an LRV of 8.76% and refers to Dark colors which means that this color almost does not reflect light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 8.76%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you’ll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need. To copy the code, just click the icon to the right of it.
| Format | Code | |
|---|---|---|
| HEX | #64475e | |
| RGB Decimal | 100, 71, 94 | |
| RGB Percent | 39.22%, 27.84%, 36.86% | |
| HSV | Hue: 312° Saturation: 29.0% Value: 39.22% | |
| HSL | hsl(312, 17, 34) | |
| CMYK | Cyan: 0.0 Magenta: 29.0 Yellow: 6.0 Key: 60.78 | |
| YIQ | Y: 82.293 I: 9.89 Q: 13.292 | |
| XYZ | X: 9.529 Y: 8.024 Z: 11.634 | |
| CIE Lab | L:34.033 a:16.615 b:-8.639 | |
| CIE Luv | L:34.033 u:14.8 v:-13.318 | |
| Decimal | 6571870 | |
| Hunter Lab | 28.327, 10.472, -4.521 |
Color equivalents
1379
Eggplant
Benjamin Moore
1386
Taro
Benjamin Moore
2072-30
Purple Lotus
Benjamin Moore
SW 6286
Mature Grape
Sherwin Williams

2073-20
Autumn Purple
Benjamin Moore

PPU17-03
Vixen
Behr
P100-7
Sultana
Behr

MQ1-39
Prussian Plum
Behr
AF-630
Kalamata
Benjamin Moore
M570-7
Paparazzi
Behr
M100-6
Vintner
Behr
PPU17-02
Oriental Eggplant
Behr
PPU1-20
Spiced Plum
Behr
2073-30
Passion Plum
Benjamin Moore

1372
Ultra Violet
Benjamin Moore
1393
Grappa
Benjamin Moore

M560-7
Muscat Grape
Behr
CC-36
Peerage
Benjamin Moore
1365
Bordéaux Red
Benjamin Moore
S120-7
Fine Wine
Behr


