Behr Plum Rich MQ5-35
| Code: | MQ5-35 |
| Name: | Plum Rich |
| Brand: | Behr |
What color is Behr Plum Rich?
The deep and luxurious Behr color Plum Rich (MQ5-35) adds a sophisticated touch to any room. This rich hue pairs beautifully with earthy tones like warm browns and soft creams, creating a cozy and inviting atmosphere. For a more dramatic look, try combining Plum Rich with accents of sage green or navy blue to create a striking contrast. Whether used as a statement wall color or as a grounding element in the decor, Plum Rich (MQ5-35) brings an elegant and modern feel to any space.
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What are Behr Plum Rich undertones?
Plum Rich has a clear red undertone based on its position in the color space. We identify undertones by isolating the pure hue (separating it from lightness and saturation), which avoids distortions caused by tints, tones, and shades.
This method is generally more reliable than judging undertones on a white background.
HEX value:
#64475E
RGB code:
100, 71, 94
Is Behr Plum Rich MQ5-35 cool or warm?
With a hue of 312°, this dark purple reads warm on the HSL color wheel.
MQ5-35 Plum Rich HSL code: 312, 17%, 34%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Plum Rich
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural‑light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange‑red | After noon |
| South | Warm | Orange‑yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color‑temperature (Kelvins).
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Plum Rich:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
MQ5-35
Plum Rich
Darker shades
MQ5-35
Plum Rich
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Plum Rich with a purple hue, complementary colors are those with a yellow hue close to 132, such as Behr Greener Pastures and Mountain Falls.
LRV of Plum Rich
Plum Rich has an LRV of 8.76% and refers to Dark colors which means that this color almost does not reflect light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 8.76%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you’ll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need. To copy the code, just click the icon to the right of it.
| Format | Code | |
|---|---|---|
| HEX | #64475e | |
| RGB Decimal | 100, 71, 94 | |
| RGB Percent | 39.22%, 27.84%, 36.86% | |
| HSV | Hue: 312° Saturation: 29.0% Value: 39.22% | |
| HSL | hsl(312, 17, 34) | |
| CMYK | Cyan: 0.0 Magenta: 29.0 Yellow: 6.0 Key: 60.78 | |
| YIQ | Y: 82.293 I: 9.89 Q: 13.292 | |
| XYZ | X: 9.529 Y: 8.024 Z: 11.634 | |
| CIE Lab | L:34.033 a:16.615 b:-8.639 | |
| CIE Luv | L:34.033 u:14.8 v:-13.318 | |
| Decimal | 6571870 | |
| Hunter Lab | 28.327, 10.472, -4.521 |
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