Behr Wild Ginger M270-7
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| Code: | M270-7 |
| Name: | Wild Ginger |
| Brand: | Behr |
What color is Behr Wild Ginger?
Behr Wild Ginger M270-7 is a medium-deep golden brown with a clear warm ochre cast. Its earthy color value keeps it from reading overly orange, while the muted brown base gives it useful weight on a feature wall, front door, or built-in cabinetry. In bright daylight, Wild Ginger can show more of its sun-baked golden tone; under warmer indoor lighting, it settles into a richer caramel-brown. Pair it with creamy off-whites, dark charcoal, olive green, or deep navy for contrast, and use natural oak, aged brass, leather, and woven fibers to reinforce its grounded character.
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What are Behr Wild Ginger undertones?
Wild Ginger is a midtone, soft caramel tan. The HEX sample leans yellow-orange; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
183, 133, 69
Is Behr Wild Ginger cool or warm?
At 34° on the HSL hue wheel, this Yellow sits firmly on the warm side.
M270-7 Wild Ginger HSL code: 34, 45%, 49%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Wild Ginger
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Yellow shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Wild Ginger:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
M270-7
Wild Ginger
Darker shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Wild Ginger with a orange hue, complementary colors are those with a blue hue close to 214, such as Behr Icicles and Shaved Ice.
LRV of Wild Ginger
Wild Ginger has an LRV of 26.68% and refers to Medium colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 26.68%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #b78545 |
| RGB Decimal | 183, 133, 69 |
| RGB Percent | 71.76%, 52.16%, 27.06% |
| HSV | Hue: 34° Saturation: 62.3% Value: 71.76% |
| HSL | hsl(34, 45, 49) |
| CMYK | Cyan: 0.0 Magenta: 27.32 Yellow: 62.3 Key: 28.24 |
| YIQ | Y: 140.654 I: 50.361 Q: -9.34 |
| XYZ | X: 28.992 Y: 27.274 Z: 9.366 |
| CIE Lab | L:59.227 a:12.319 b:41.415 |
| CIE Luv | L:59.227 u:39.196 v:44.803 |
| Decimal | 12027205 |
| Hunter Lab | 52.225, 7.698, 25.924 |
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