Behr Xoxo P110-7
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| Code: | P110-7 |
| Name: | Xoxo |
| Brand: | Behr |
What color is Behr Xoxo?
Behr Xoxo P110-7 is a deep, muted berry purple with a noticeable rose-red cast beneath its plum base. Its medium-dark depth gives walls a grounded look, while the softened saturation keeps it from reading overly bright. In daylight, Xoxo can show more of its dusty magenta side; under warm lamps, it tends to appear richer and more wine-toned. Use it for a dining room, powder room, bedroom accent wall, or painted cabinet where a darker color feels intentional. It pairs well with warm white trim, pale blush, charcoal, aged brass, walnut, and natural linen textures.
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What are Behr Xoxo undertones?
Xoxo is a midtone, soft berry pink. The HEX sample leans pink; this describes its measurable digital hue direction, not a hidden paint pigment. Warm light may make it look rosier, while cool daylight can make it feel more muted and gray.
HEX value:
RGB code:
145, 80, 123
Is Behr Xoxo cool or warm?
With a hue of 320°, this dark purple reads warm on the HSL color wheel.
P110-7 Xoxo HSL code: 320, 29%, 44%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Xoxo
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Xoxo:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Xoxo with a purple hue, complementary colors are those with a yellow hue close to 140, such as Behr Greener Pastures and Mountain Falls.
LRV of Xoxo
Xoxo has an LRV of 14.09% and refers to Medium Dark which means that this color reflects very little light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 14.09%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #91507b |
| RGB Decimal | 145, 80, 123 |
| RGB Percent | 56.86%, 31.37%, 48.24% |
| HSV | Hue: 320° Saturation: 44.83% Value: 56.86% |
| HSL | hsl(320, 29, 44) |
| CMYK | Cyan: 0.0 Magenta: 44.83 Yellow: 15.17 Key: 43.14 |
| YIQ | Y: 104.337 I: 24.916 Q: 27.131 |
| XYZ | X: 18.121 Y: 13.188 Z: 20.325 |
| CIE Lab | L:43.045 a:33.266 b:-12.499 |
| CIE Luv | L:43.045 u:35.763 v:-22.222 |
| Decimal | 9523323 |
| Hunter Lab | 36.316, 25.515, -7.762 |
Color equivalents
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Carnation Festival
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SW 6565
Grandeur Plum
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