Benjamin Moore Alexandria Beige HC-77

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Official page:Alexandria Beige HC-77
Code:HC-77
Name:Alexandria Beige
Brand:Benjamin Moore

What color is Benjamin Moore Alexandria Beige?

Benjamin Moore Alexandria Beige HC-77 is a muted, medium-depth beige with a gently weathered cast. Its #A3927C color value reads warm and earthy, blending soft tan with a restrained gray-brown influence rather than a bright yellow beige. In daylight, it can appear lighter and more neutral; warmer bulbs tend to bring out its sandy, slightly golden side. Alexandria Beige suits living room walls, halls, and exterior siding where a grounded neutral is wanted without stark contrast. Pair it with creamy off-whites, dark brown wood, aged brass, charcoal textiles, or natural stone.

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What are Benjamin Moore Alexandria Beige undertones?

Alexandria Beige is a midtone, muted caramel tan. The HEX sample leans yellow-orange; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.

HEX value:

#A3927C

RGB code:

163, 146, 124

Is Benjamin Moore Alexandria Beige cool or warm?

warm
cool
Color wheel

With a hue of 34°, this Beige reads warm on the HSL color wheel.

HC-77 Alexandria Beige HSL code: 34, 17%, 56%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Alexandria Beige

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Bedroom daylight mockup
Bedroom overlay
Sunrise
Morning
Noon
Afternoon
Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlightVisible temp.HueDuration
NorthCoolBluishAll day
EastWarmYellowBefore noon
WestWarmOrange-redAfter noon
SouthWarmOrange-yellowAll day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Beige shade looks under different lighting:

Living-room mockup
Living-room overlay

4000K

2000K
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7000K

Coordinating colors.
Colors that go with Benjamin Moore Alexandria Beige:

Monochromatic color scheme

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

Darker shades

Complementary color scheme

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Alexandria Beige with a orange hue, complementary colors are those with a blue hue close to 214, such as Benjamin Moore Nocturnal Gray and Blue Spruce.

LRV of Alexandria Beige

Alexandria Beige has an LRV of 29.03% and refers to Medium colors that reflect a lot of lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 29.03%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#A3927C
RGB Decimal163, 146, 124
RGB Percent63.92%, 57.25%, 48.63%
HSVHue: 34° Saturation: 23.93% Value: 63.92%
HSLhsl(34, 17, 56)
CMYKCyan: 0.0 Magenta: 10.43 Yellow: 23.93 Key: 36.08
YIQY: 148.575 I: 17.2 Q: -3.25
XYZX: 29.021 Y: 29.8 Z: 23.287
CIE LabL:61.482 a:2.716 b:13.985
CIE LuvL:61.482 u:11.839 v:18.368
Decimal10719868
Hunter Lab54.59, -0.638, 12.921

Color equivalents