Benjamin Moore Carter Plum CW-355
Contentsshow +hide -
- Benjamin Moore Carter Plum for bathroom (1 photo)
- Carter Plum for exterior (1 photo)
- Benjamin Moore Carter Plum reviews (2 photos)
- What are Benjamin Moore Carter Plum undertones?
- Is Carter Plum CW-355 cool or warm?
- How light temperature affects on Carter Plum
- Monochromatic color scheme
- Complementary color scheme
- Color comparison and matching
- LRV of Carter Plum CW-355
- Color codes
- Color equivalents
| Official page: | Carter Plum CW-355 |
| Code: | CW-355 |
| Name: | Carter Plum |
| Brand: | Benjamin Moore |
What color is Benjamin Moore Carter Plum?
Benjamin Moore Carter Plum CW-355 is a deep, muted plum with a noticeable red-brown cast that keeps it grounded rather than overly purple. Its medium-dark value gives walls a close, enveloping look, especially in dining rooms, libraries, bedrooms, or a powder room. In bright natural light, Carter Plum can read as a softened wine-toned mauve, while lower light draws out its dusky brown and burgundy depth. Pair it with warm ivory trim, aged brass, walnut furniture, and natural linen for a layered, earthy scheme. It also makes a strong choice for built-in cabinetry or a single accent wall where its subdued saturation can carry the room without feeling too vivid.
Benjamin Moore CW-355 for bathroom
Looking for inspiration for your dream bathroom renovation project? These beautiful handpicked photos will show you this delightfully warm dark purple real bathrooms.

Carter Plum for exterior
Looking for a fresh new look for your house exterior or starting from skretch? We’ve collected pictures of real-life homes that have been painted with this warm purple hue. Find inspiration for your house’s exterior, front doors, gates, shutters, frames or windows.

Benjamin Moore Carter Plum reviews (2 photos)
View the photos of real spaces painted with this purple that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.


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What are Benjamin Moore Carter Plum undertones?
Carter Plum is a deep, soft berry red. The HEX sample leans pink-red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
115, 68, 80
Is Benjamin Moore Carter Plum cool or warm?
With a hue of 345°, this dark purple reads warm on the HSL color wheel.
CW-355 Carter Plum HSL code: 345, 26%, 36%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Carter Plum
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Benjamin Moore Carter Plum:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
CW-355
Carter Plum
Darker shades
CW-355
Carter Plum
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Carter Plum with a red hue, complementary colors are those with a green hue close to 165, such as Benjamin Moore Stratton Blue and Jack Pine.
LRV of Carter Plum
Carter Plum has an LRV of 10.07% and refers to Medium Dark which means that this color reflects very little light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 10.07%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #734450 |
| RGB Decimal | 115, 68, 80 |
| RGB Percent | 45.10%, 26.67%, 31.37% |
| HSV | Hue: 345° Saturation: 40.87% Value: 45.1% |
| HSL | hsl(345, 26, 36) |
| CMYK | Cyan: 0.0 Magenta: 40.87 Yellow: 30.43 Key: 54.9 |
| YIQ | Y: 83.421 I: 24.151 Q: 13.677 |
| XYZ | X: 10.585 Y: 8.359 Z: 8.643 |
| CIE Lab | L:34.72 a:21.943 b:1.493 |
| CIE Luv | L:34.72 u:28.748 v:-1.652 |
| Decimal | 7554128 |
| Hunter Lab | 28.912, 14.758, 2.514 |
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