Benjamin Moore Cupcake 2099-20

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Official page:Cupcake 2099-20
Code:2099-20
Name:Cupcake
Brand:Benjamin Moore

What color is Benjamin Moore Cupcake?

Benjamin Moore Cupcake 2099-20 is a deep, warm brown with a noticeable muted red cast. Its #734D3E color value gives it an earthy, clay-like character rather than a flat chocolate appearance. In bright natural light, Cupcake can show more of its softened reddish-brown undertone, while lower light makes it read richer and more grounded. It suits dining rooms, studies, powder rooms, or painted cabinetry where a darker color can add visual weight. Pair it with warm off-whites, sand-colored textiles, aged brass, natural linen, and medium-to-dark wood finishes.

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What are Benjamin Moore Cupcake undertones?

Cupcake is a deep, muted earthy red. The HEX sample leans red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.

HEX value:

#734D3E

RGB code:

115, 77, 62

Is Benjamin Moore Cupcake cool or warm?

warm
cool
Color wheel

With a hue of 17°, this brown reads warm on the HSL color wheel.

2099-20 Cupcake HSL code: 17, 30%, 35%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Cupcake

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Bedroom daylight mockup
Bedroom overlay
Sunrise
Morning
Noon
Afternoon
Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlightVisible temp.HueDuration
NorthCoolBluishAll day
EastWarmYellowBefore noon
WestWarmOrange-redAfter noon
SouthWarmOrange-yellowAll day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this brown shade looks under different lighting:

Living-room mockup
Living-room overlay

4000K

2000K
3000K
4000K
5000K
6000K
7000K

Coordinating colors.
Colors that go with Benjamin Moore Cupcake:

Monochromatic color scheme

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

Darker shades

Complementary color scheme

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Cupcake with a red hue, complementary colors are those with a green hue close to 197, such as Benjamin Moore Aegean Teal and Blue Lace.

LRV of Cupcake

Cupcake has an LRV of 9.84% and refers to Dark colors which means that this color almost does not reflect lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 9.84%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#734D3E
RGB Decimal115, 77, 62
RGB Percent45.10%, 30.20%, 24.31%
HSVHue: 17° Saturation: 46.09% Value: 45.1%
HSLhsl(17, 30, 35)
CMYKCyan: 0.0 Magenta: 33.04 Yellow: 46.09 Key: 54.9
YIQY: 86.652 I: 27.464 Q: 3.37
XYZX: 10.594 Y: 9.301 Z: 5.793
CIE LabL:36.558 a:14.085 b:15.393
CIE LuvL:36.558 u:26.217 v:14.948
Decimal7556414
Hunter Lab30.498, 8.634, 10.086

Color equivalents