Dulux Honest Indigo 77BB 07/344

Contents

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Honest Indigo for living room (4 photos)
Dulux Honest Indigo for bathroom (3 photos)
Dulux Honest Indigo reviews (6 photos)
What are Dulux Honest Indigo undertones?
Is Honest Indigo 77BB 07/344 cool or warm?
How light temperature affects on Honest Indigo
Monochromatic color scheme
Complementary color scheme
Color comparison and matching
Color codes
Color equivalents

Code:	77BB 07/344
Name:	Honest Indigo
Brand:	Dulux

What color is Dulux Honest Indigo?

Dulux Honest Indigo 77BB 07/344 is a deep, saturated blue with a distinctly cool cast and enough clarity to avoid reading as flat navy. In bright daylight, its blue character comes forward, while lower light gives it a more shadowed, inky appearance. It makes a strong choice for a study, dining room, or media room, especially on a feature wall or built-in cabinetry. Pair Honest Indigo with warm white trim, pale oak, natural linen, or brushed brass to bring contrast to its depth. For a more graphic scheme, use it alongside soft grey, muted stone, or crisp white.

Honest Indigo for living room (4 photos)

Check out this stunning dark color used in real living rooms. Explore how this blue shade can create a unique space

@dawsonsdecoratingservices

Dulux Honest Indigo living room paint review

@dawsonsdecoratingservices

Dulux Honest Indigo living room makeover

@dawsonsdecoratingservices

Dulux Honest Indigo living room accent wall

@dickensdecorators

Dulux 77BB 07/344 for bathroom (3 photos)

Looking for inspiration for your dream bathroom renovation project? These beautiful handpicked photos will show you this delightfully cool dark blue real bathrooms.

@dec_the_walls

@dec_the_walls

@dec_the_walls

Dulux Honest Indigo reviews (6 photos)

View the photos of real spaces painted with this blue that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.

@outofthebluefabrications

@sd_decorating

@sd_decorating

@74.ournortheasthome

@concept_designs_decor

@gibboa73

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What are Dulux Honest Indigo undertones?

Honest Indigo is a deep, soft navy blue. The HEX sample leans blue; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs may gray the color down, while cool daylight usually makes its blue or teal direction clearer.

HEX value:

#17407D

RGB code:

23, 64, 125

Is Dulux Honest Indigo cool or warm?

warm

cool

At 216° on the HSL hue wheel, this dark blue falls clearly in the cool range.

77BB 07/344 Honest Indigo HSL code: 216, 69%, 29%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Honest Indigo

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Sunrise

Morning

Noon

Afternoon

Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlight	Visible temp.	Hue	Duration
North	Cool	Bluish	All day
East	Warm	Yellow	Before noon
West	Warm	Orange-red	After noon
South	Warm	Orange-yellow	All day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark blue shade looks under different lighting:

4000K

2000K

3000K

4000K

5000K

6000K

7000K

Coordinating colors.
Colors that go with Dulux Honest Indigo:

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

77BB 07/344
Honest Indigo

50BB 11/321
Sapphire Springs 2

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Honest Indigo with a blue hue, complementary colors are those with a orange hue close to 36, such as Dulux Blush Pink and Leather Case.

77BB 07/344
Honest Indigo

Compare
Dulux
Honest Indigo 77BB 07/344
to any other colors

Dulux
Honest Indigo 77BB 07/344
color equivalents

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

Format	Code
HEX	#17407D
RGB Decimal	23, 64, 125
RGB Percent	9.02%, 25.10%, 49.02%
HSV	Hue: 216° Saturation: 81.6% Value: 49.02%
HSL	hsl(216, 69, 29)
CMYK	Cyan: 81.6 Magenta: 48.8 Yellow: 0.0 Key: 50.98
YIQ	Y: 58.695 I: -44.034 Q: 10.31
XYZ	X: 5.887 Y: 5.329 Z: 20.115
CIE Lab	L:27.652 a:9.672 b:-38.645
CIE Luv	L:27.652 u:-13.207 v:-50.403
Decimal	1523837
Hunter Lab	23.084, 5.122, -35.504