Dulux Sumptuous Plum 3 / Sumptuous Plum

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Name:Sumptuous Plum 3
Brand:Dulux

What color is Dulux Sumptuous Plum 3?

Dulux Sumptuous Plum 3 is a deep berry-plum with a pronounced red-violet cast, represented by the rich #983660 hue. It has enough saturation to make an impact, while its darkened value keeps it grounded rather than overly bright. In daylight, the raspberry-red side of the color is more noticeable; in lower light, it settles into a denser, more shadowy plum. Use it for a dining-room feature wall, a cocooning bedroom, or painted cabinetry where a strong color can be appreciated up close. Soft warm whites, dusty pinks, charcoal, walnut, brass, and pale natural stone give Sumptuous Plum 3 a considered, layered setting.

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What are Dulux Sumptuous Plum 3 undertones?

Sumptuous Plum 3 is a midtone, clear berry red. The HEX sample leans pink-red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.

HEX value:

#983660

RGB code:

152, 54, 96

Is Dulux Sumptuous Plum 3 cool or warm?

warm
cool
Color wheel

At 334° on the HSL hue wheel, this dark red sits firmly on the warm side.

Sumptuous Plum 3 HSL code: 334, 48%, 40%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Sumptuous Plum 3

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Bedroom daylight mockup
Bedroom overlay
Sunrise
Morning
Noon
Afternoon
Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlightVisible temp.HueDuration
NorthCoolBluishAll day
EastWarmYellowBefore noon
WestWarmOrange-redAfter noon
SouthWarmOrange-yellowAll day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark red shade looks under different lighting:

Living-room mockup
Living-room overlay

4000K

2000K
3000K
4000K
5000K
6000K
7000K

Coordinating colors.
Colors that go with Dulux Sumptuous Plum 3:

Monochromatic color scheme

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

Complementary color scheme

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Sumptuous Plum 3 with a red hue, complementary colors are those with a green hue close to 154, such as Dulux Soft Fauna 2 and Paper Mint.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#983660
RGB Decimal152, 54, 96
RGB Percent59.61%, 21.18%, 37.65%
HSVHue: 334° Saturation: 64.47% Value: 59.61%
HSLhsl(334, 48, 40)
CMYKCyan: 0.0 Magenta: 64.47 Yellow: 36.84 Key: 40.39
YIQY: 88.09 I: 44.902 Q: 33.801
XYZX: 16.38 Y: 10.16 Z: 12.162
CIE LabL:38.128 a:44.936 b:-2.994
CIE LuvL:38.128 u:60.153 v:-11.333
Decimal9975392
Hunter Lab31.875, 35.948, -0.309

Color equivalents