Sherwin Williams Venture Violet SW 6970
| Official page: | Venture Violet SW 6970 |
| Code: | SW 6970 |
| Name: | Venture Violet |
| Brand: | Sherwin Williams |
What color is Sherwin Williams Venture Violet?
Venture Violet SW 6970 by Sherwin Williams brings a sense of sophistication and depth to any space. This rich hue pairs elegantly with soft neutrals like Alabaster and Crisp Linen to create a subtle contrast. For a more dramatic look, pair Venture Violet with deep shades like Iron Ore or Naval for a bold and modern twist. Whether used as a statement wall or as an accent color in accessories, Venture Violet adds a touch of luxury and glamour to your interior design scheme.
Venture Violet for bedroom
We’ve hand-picked a beautiful collection of photos of this amazing purple shade used in real bedrooms. Take a look and imagine how this wonderful cool dark paint color could transform your own bedroom space.
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Venture Violet for living room (7 photos)
Check out this stunning Dark color used in real living rooms. Explore how this purple shade can create a unique space
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Sherwin Williams SW 6970 for bathroom (2 photos)
Looking for inspiration for your dream bathroom renovation project? These beautiful handpicked photos will show you this delightfully cool Dark purple real bathrooms.
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Sherwin Williams SW 6970 on kitchen cabinets (4 photos)
Want a stylish kitchen? View real-life photo examples of this fascinating cool purple hue is paired with backsplashes, countertops, and hardware.
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Sherwin Williams Venture Violet reviews (9 photos)
View the photos of real spaces painted with this purple that were not included in specific categories.Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.
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What are Sherwin Williams Venture Violet undertones?
Venture Violet has a clear blue undertone based on its position in the color space. We identify undertones by isolating the pure hue (separating it from lightness and saturation), which avoids distortions caused by tints, tones, and shades.
This method is generally more reliable than judging undertones on a white background.
HEX value:
#7381B3
RGB code:
115, 129, 179
Is Sherwin Williams Venture Violet SW 6970 cool or warm?
warm
cool
With a hue of 227°, this dark purple reads cool based on its HSL hue position.
SW 6970 Venture Violet HSL code: 227, 30%, 58%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Venture Violet
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural‑light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange‑red | After noon |
| South | Warm | Orange‑yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color‑temperature (Kelvins).
Use the slider to see how this dark purple shade looks under different lighting:
4000K
Coordinating colors.
Colors that go with Sherwin Williams Venture Violet:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
SW 6970
Venture Violet
Darker shades
SW 6970
Venture Violet
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Venture Violet with a blue hue, complementary colors are those with a orange hue close to 47, such as Sherwin Williams Griffin and Warm Stone.
LRV of Venture Violet
Venture Violet has an LRV of 22.62% and refers to Medium colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 22.62%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you’ll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need. To copy the code, just click the icon to the right of it.
| Format | Code | |
|---|---|---|
| HEX | #7381b3 |  |
| RGB Decimal | 115, 129, 179 | |
| RGB Percent | 45.10%, 50.59%, 70.20% | |
| HSV | Hue: 227° Saturation: 35.75% Value: 70.2% | |
| HSL | hsl(227, 30, 58) | |
| CMYK | Cyan: 35.75 Magenta: 27.93 Yellow: 0.0 Key: 29.8 | |
| YIQ | Y: 130.514 I: -24.41 Q: 12.598 | |
| XYZ | X: 23.054 Y: 22.599 Z: 45.783 | |
| CIE Lab | L:54.657 a:7.267 b:-28.012 | |
| CIE Luv | L:54.657 u:-9.365 v:-43.383 | |
| Decimal | 7569843 | |
| Hunter Lab | 47.538, 3.373, -23.824 | |
Sherwin Williams SW 6970 Venture Violet
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Color equivalents
2068-40
California Lilac
Benjamin Moore
1420
Softened Violet
Benjamin Moore
824
Yin Yang
Benjamin Moore
M540-6
Miracle Elixir
Behr
P540-5
Pansy Garden
Behr
831
Stratford Blue
Benjamin Moore
CC-902
Waterdrop
Benjamin Moore
P540-6
Wild Pansy
Behr
M530-5
Cowgirl Blue
Behr
SW 6817
Gentian
Sherwin Williams
S540-5
Velvet Curtain
Behr
MQ5-46
Debutante Ball
Behr
P550-5
Carriage Ride
Behr
818
Watertown
Benjamin Moore
MQ5-52
Lead Cast
Behr
MQ4-29
Brocade
Behr
SW 9065
Perfect Periwinkle
Sherwin Williams
SW 6536
Searching Blue
Sherwin Williams
