Benjamin Moore America's Heartland 197
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| Official page: | America's Heartland 197 |
| Code: | 197 |
| Name: | America's Heartland |
| Brand: | Benjamin Moore |
What color is Benjamin Moore America's Heartland?
Benjamin Moore America's Heartland 197 is a light, creamy yellow with a soft, sun-warmed cast. Its #F5E9C2 color value reads as a gentle buttercream rather than a bright primary yellow, with enough beige influence to keep the finish grounded. In north-facing rooms, it may appear quieter and more muted, while direct afternoon light brings forward its golden warmth. This shade suits kitchens, breakfast rooms, and hallways where a pale yellow can add visible warmth without becoming too saturated. Pair it with warm white trim, natural oak, woven fibers, and muted blue or olive accents for contrast.
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LRV of America's Heartland
America's Heartland has an LRV of 77.71% and refers to Off‑White colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 77.71%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #F5E9C2 |
| RGB Decimal | 245, 233, 194 |
| RGB Percent | 96.08%, 91.37%, 76.08% |
| HSV | Hue: 46° Saturation: 20.82% Value: 96.08% |
| HSL | hsl(46, 72, 86) |
| CMYK | Cyan: 0.0 Magenta: 4.9 Yellow: 20.82 Key: 3.92 |
| YIQ | Y: 232.142 I: 19.683 Q: -9.598 |
| XYZ | X: 76.532 Y: 81.587 Z: 62.741 |
| CIE Lab | L:92.392 a:-2.046 b:20.455 |
| CIE Luv | L:92.392 u:9.385 v:29.965 |
| Decimal | 16116162 |
| Hunter Lab | 90.325, -6.829, 22.045 |
