Benjamin Moore America's Heartland 197
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| Official page: | America's Heartland 197 |
| Code: | 197 |
| Name: | America's Heartland |
| Brand: | Benjamin Moore |
What color is Benjamin Moore America's Heartland?
Benjamin Moore America's Heartland 197 is a light, creamy yellow with a soft, sun-warmed cast. Its #F5E9C2 color value reads as a gentle buttercream rather than a bright primary yellow, with enough beige influence to keep the finish grounded. In north-facing rooms, it may appear quieter and more muted, while direct afternoon light brings forward its golden warmth. This shade suits kitchens, breakfast rooms, and hallways where a pale yellow can add visible warmth without becoming too saturated. Pair it with warm white trim, natural oak, woven fibers, and muted blue or olive accents for contrast.
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What are Benjamin Moore America's Heartland undertones?
America's Heartland is a near-white, muted pale yellow. The HEX sample leans yellow; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
245, 233, 194
Is Benjamin Moore America's Heartland cool or warm?
At 46° on the HSL hue wheel, this Yellow sits firmly on the warm side.
197 America's Heartland HSL code: 46, 72%, 86%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects America's Heartland
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Yellow shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Benjamin Moore America's Heartland:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
197
America's Heartland
Darker shades
197
America's Heartland
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color America's Heartland with a orange hue, complementary colors are those with a blue hue close to 226, such as Benjamin Moore Nile Blue and English Hyacinth.
LRV of America's Heartland
America's Heartland has an LRV of 77.71% and refers to Off‑White colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 77.71%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #F5E9C2 |
| RGB Decimal | 245, 233, 194 |
| RGB Percent | 96.08%, 91.37%, 76.08% |
| HSV | Hue: 46° Saturation: 20.82% Value: 96.08% |
| HSL | hsl(46, 72, 86) |
| CMYK | Cyan: 0.0 Magenta: 4.9 Yellow: 20.82 Key: 3.92 |
| YIQ | Y: 232.142 I: 19.683 Q: -9.598 |
| XYZ | X: 76.532 Y: 81.587 Z: 62.741 |
| CIE Lab | L:92.392 a:-2.046 b:20.455 |
| CIE Luv | L:92.392 u:9.385 v:29.965 |
| Decimal | 16116162 |
| Hunter Lab | 90.325, -6.829, 22.045 |
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