Benjamin Moore Etiquette AF-50

Contents

show +hide -

What are Benjamin Moore Etiquette undertones?
Is Etiquette AF-50 cool or warm?
How light temperature affects on Etiquette
Monochromatic color scheme
Complementary color scheme
Color comparison and matching
LRV of Etiquette AF-50
Color codes
Color equivalents

Official page:	Etiquette AF-50
Code:	AF-50
Name:	Etiquette
Brand:	Benjamin Moore

What color is Benjamin Moore Etiquette?

Benjamin Moore Etiquette AF-50 is a pale, softly muted off-white with a noticeable beige cast and a gentle hint of gray. Its low saturation keeps it from reading overly creamy, giving walls a lightly weathered, parchment-like appearance rather than a bright white finish. In daylight, Etiquette can look airy and warm; under warmer evening bulbs, its beige undertones become more apparent. It suits living rooms, bedrooms, and hallways where a quiet neutral backdrop is wanted, and it pairs especially well with natural oak, linen upholstery, aged brass, and stone. Use it on walls or cabinetry alongside deeper charcoal, soft mushroom brown, or muted olive accents for contrast.

Try before you buy

100% accurate
reusable paint samples

Peel, stick,
and repeat

Twice painted
with real paint

Next day
delivery

Shop now

What are Benjamin Moore Etiquette undertones?

Etiquette AF-50 reads as a light, very muted beige with a soft near-neutral character. In the supplied digital sample, its subtle bias leans yellow, though that undertone is faint and should be viewed as a relative color shift rather than a fixed property of the paint. Benjamin Moore describes it as “a quiet beige,” which matches its visible beige main family and low-saturation appearance. Warm artificial light may bring out a slightly creamier cast, while cool daylight can make it appear more neutral and restrained.

Manufacturer information used in this description: official color page.

HEX value:

#E5E0D5

RGB code:

229, 224, 213

Is Benjamin Moore Etiquette cool or warm?

warm

cool

With a hue of 41°, this Grey reads warm on the HSL color wheel.

AF-50 Etiquette HSL code: 41, 24%, 87%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Etiquette

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Sunrise

Morning

Noon

Afternoon

Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlight	Visible temp.	Hue	Duration
North	Cool	Bluish	All day
East	Warm	Yellow	Before noon
West	Warm	Orange-red	After noon
South	Warm	Orange-yellow	All day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Grey shade looks under different lighting:

4000K

2000K

3000K

4000K

5000K

6000K

7000K

Coordinating colors.
Colors that go with Benjamin Moore Etiquette:

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

AF-50
Etiquette

Darker shades

AF-50
Etiquette

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Etiquette with a orange hue, complementary colors are those with a blue hue close to 221, such as Benjamin Moore Normandy and Feather Gray.

AF-50
Etiquette

Compare
Benjamin Moore
Etiquette AF-50
to any other colors

Benjamin Moore
Etiquette AF-50
color equivalents

LRV of Etiquette

Etiquette has an LRV of 74.03% and refers to Off‑White colors that reflect a lot of light. Why LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 74.03%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft² living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

Format	Code
HEX	#E5E0D5
RGB Decimal	229, 224, 213
RGB Percent	89.80%, 87.84%, 83.53%
HSV	Hue: 41° Saturation: 6.99% Value: 89.8%
HSL	hsl(41, 24, 87)
CMYK	Cyan: 0.0 Magenta: 2.18 Yellow: 6.99 Key: 10.2
YIQ	Y: 224.241 I: 6.514 Q: -2.366
XYZ	X: 70.977 Y: 74.774 Z: 73.626
CIE Lab	L:89.287 a:-0.2 b:5.984
CIE Luv	L:89.287 u:3.504 v:9.024
Decimal	15065301
Hunter Lab	86.472, -4.812, 10.048