Benjamin Moore Greenhow Vermillion CW-340

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Official page:Greenhow Vermillion CW-340
Code:CW-340
Name:Greenhow Vermillion
Brand:Benjamin Moore

What color is Benjamin Moore Greenhow Vermillion?

Benjamin Moore Greenhow Vermillion CW-340 is a medium-depth red with a warm, earthy cast that reads closer to softened brick than a bright primary red. Its muted saturation keeps the color grounded, while the slight brown influence makes it especially effective in rooms with natural wood, aged brass, or terracotta tile. In bright daylight, Greenhow Vermillion can appear clearer and more animated; under warm evening lamps, it settles into a deeper clay-red tone. Try it on a dining room wall, a painted front door, or lower cabinetry where its richness can anchor lighter surroundings. Pair this shade with creamy off-whites, warm taupes, charcoal accents, and oak or walnut finishes.

Benjamin Moore Greenhow Vermillion reviews (23 photos)

View the photos of real spaces painted with this red that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.

Benjamin Moore Greenhow Vermillion wall
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Benjamin Moore Greenhow Vermillion bathroom
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Benjamin Moore Greenhow Vermillion minimalist bathroom
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Benjamin Moore Greenhow Vermillion kitchen painted backsplash
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Benjamin Moore Greenhow Vermillion kitchen backsplash
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Benjamin Moore Greenhow Vermillion living room interior
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Benjamin Moore Greenhow Vermillion kitchen review
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Benjamin Moore Greenhow Vermillion kitchen cabinets
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Benjamin Moore Greenhow Vermillion kitchen cabinets
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Benjamin Moore Greenhow Vermillion kitchen cabinets
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Benjamin Moore Greenhow Vermillion small kitchen cabinets
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Benjamin Moore Greenhow Vermillion kitchen cabinets
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Benjamin Moore Greenhow Vermillion victorian house interior
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Benjamin Moore Greenhow Vermillion kidsroom interior, children's room
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Benjamin Moore Greenhow Vermillion modern interior
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Benjamin Moore Greenhow Vermillion living room interior
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Benjamin Moore Greenhow Vermillion cozy living room
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Benjamin Moore Greenhow Vermillion living room
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Benjamin Moore Greenhow Vermillion living room walls
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Benjamin Moore Greenhow Vermillion living room
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Benjamin Moore Greenhow Vermillion japandi interior
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Benjamin Moore Greenhow Vermillion bedroom
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Benjamin Moore Greenhow Vermillion living room
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What are Benjamin Moore Greenhow Vermillion undertones?

Greenhow Vermillion is a midtone, clear earthy red. The HEX sample leans red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.

HEX value:

#AD433F

RGB code:

173, 67, 63

Is Benjamin Moore Greenhow Vermillion cool or warm?

warm
cool
Color wheel

At 2° on the HSL hue wheel, this dark red sits firmly on the warm side.

CW-340 Greenhow Vermillion HSL code: 2, 47%, 46%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Greenhow Vermillion

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Bedroom daylight mockup
Bedroom overlay
Sunrise
Morning
Noon
Afternoon
Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlightVisible temp.HueDuration
NorthCoolBluishAll day
EastWarmYellowBefore noon
WestWarmOrange-redAfter noon
SouthWarmOrange-yellowAll day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark red shade looks under different lighting:

Living-room mockup
Living-room overlay

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Coordinating colors.
Colors that go with Benjamin Moore Greenhow Vermillion:

Monochromatic color scheme

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

Darker shades

Complementary color scheme

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Greenhow Vermillion with a red hue, complementary colors are those with a green hue close to 182, such as Benjamin Moore Aegean Teal and Blue Lace.

LRV of Greenhow Vermillion

Greenhow Vermillion has an LRV of 14.58% and refers to Medium Dark which means that this color reflects very little lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 14.58%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#AD433F
RGB Decimal173, 67, 63
RGB Percent67.84%, 26.27%, 24.71%
HSVHue: 2° Saturation: 63.58% Value: 67.84%
HSLhsl(2, 47, 46)
CMYKCyan: 0.0 Magenta: 61.27 Yellow: 63.58 Key: 32.16
YIQY: 98.238 I: 64.451 Q: 21.178
XYZX: 20.14 Y: 13.26 Z: 6.2
CIE LabL:43.152 a:43.118 b:25.042
CIE LuvL:43.152 u:79.185 v:18.99
Decimal11354943
Hunter Lab36.414, 34.998, 15.395

Color equivalents