Benjamin Moore Greenhow Vermillion CW-340

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Official page:Greenhow Vermillion CW-340
Code:CW-340
Name:Greenhow Vermillion
Brand:Benjamin Moore

What color is Benjamin Moore Greenhow Vermillion?

Benjamin Moore Greenhow Vermillion CW-340 is a medium-depth red with a warm, earthy cast that reads closer to softened brick than a bright primary red. Its muted saturation keeps the color grounded, while the slight brown influence makes it especially effective in rooms with natural wood, aged brass, or terracotta tile. In bright daylight, Greenhow Vermillion can appear clearer and more animated; under warm evening lamps, it settles into a deeper clay-red tone. Try it on a dining room wall, a painted front door, or lower cabinetry where its richness can anchor lighter surroundings. Pair this shade with creamy off-whites, warm taupes, charcoal accents, and oak or walnut finishes.

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LRV of Greenhow Vermillion

Greenhow Vermillion has an LRV of 14.58% and refers to Medium Dark which means that this color reflects very little lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 14.58%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#AD433F
RGB Decimal173, 67, 63
RGB Percent67.84%, 26.27%, 24.71%
HSVHue: 2° Saturation: 63.58% Value: 67.84%
HSLhsl(2, 47, 46)
CMYKCyan: 0.0 Magenta: 61.27 Yellow: 63.58 Key: 32.16
YIQY: 98.238 I: 64.451 Q: 21.178
XYZX: 20.14 Y: 13.26 Z: 6.2
CIE LabL:43.152 a:43.118 b:25.042
CIE LuvL:43.152 u:79.185 v:18.99
Decimal11354943
Hunter Lab36.414, 34.998, 15.395

Color equivalents