Benjamin Moore True Pink 2003-40
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| Official page: | True Pink 2003-40 |
| Code: | 2003-40 |
| Name: | True Pink |
| Brand: | Benjamin Moore |
What color is Benjamin Moore True Pink?
Benjamin Moore True Pink 2003-40 is a clear, medium-light pink with a lively coral-red cast. Its noticeable saturation gives it more presence than a powdery blush, so it reads as a deliberate color choice rather than a near-neutral. In bright daylight, this shade can look fresh and rosy, while lower or warmer lighting may bring forward its peachier warmth. Use it on a bedroom wall, a painted dresser, or a small powder room where a cheerful dose of color feels appropriate. Crisp white trim keeps the look clean, while pale oak, rattan, brass, and soft cream textiles help temper its brightness.
Benjamin Moore True Pink reviews (23 photos)
View the photos of real spaces painted with this red that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.























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What are Benjamin Moore True Pink undertones?
True Pink is a mid-light, clear dusty rose. The HEX sample leans pink-red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
237, 126, 142
Is Benjamin Moore True Pink cool or warm?
At 351° on the HSL hue wheel, this Red sits firmly on the warm side.
2003-40 True Pink HSL code: 351, 76%, 71%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects True Pink
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this Red shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Benjamin Moore True Pink:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
Darker shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color True Pink with a red hue, complementary colors are those with a green hue close to 171, such as Benjamin Moore Lake Victoria and Spectra Blue.
LRV of True Pink
True Pink has an LRV of 35.73% and refers to Medium colors that reflect a lot of light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 35.73%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #ED7E8E |
| RGB Decimal | 237, 126, 142 |
| RGB Percent | 92.94%, 49.41%, 55.69% |
| HSV | Hue: 351° Saturation: 46.84% Value: 92.94% |
| HSL | hsl(351, 76, 71) |
| CMYK | Cyan: 0.0 Magenta: 46.84 Yellow: 40.08 Key: 7.06 |
| YIQ | Y: 161.013 I: 61.003 Q: 28.46 |
| XYZ | X: 47.27 Y: 34.884 Z: 29.828 |
| CIE Lab | L:65.658 a:44.171 b:10.897 |
| CIE Luv | L:65.658 u:75.663 v:6.268 |
| Decimal | 15564430 |
| Hunter Lab | 59.062, 39.503, 11.401 |
Color equivalents
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2004-40
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Secret Rendezvous
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Amaryllis
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P160-4
Juicy Details
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Sugar Poppy
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Pink Blossom
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