Sherwin Williams Merlot SW 2704
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| Code: | SW 2704 |
| Name: | Merlot |
| Brand: | Sherwin Williams |
| Collections: | Timeless Color Wall, 2019 Aficionado |
What color is Sherwin Williams Merlot?
Sherwin Williams Merlot SW 2704 is a deep, muted wine-red with a noticeable plum cast. Its low-light value gives it a grounded, enveloping presence, while the blend of red and violet keeps it from reading as a straightforward brown. In bright daylight, this shade can show more of its red-violet character; at night or in shadow, it settles into a dark, velvety aubergine-brown. Use Merlot on a dining room wall, library, powder room, or built-in cabinetry where its depth can be appreciated up close. It pairs especially well with warm ivory, dusty blush, charcoal, aged brass, walnut, and dark-stained wood.
Sherwin Williams Merlot reviews (3 photos)
View the photos of real spaces painted with this purple that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.



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What are Sherwin Williams Merlot undertones?
Merlot is a deep, muted deep wine red. The HEX sample leans pink-red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
81, 50, 59
Is Sherwin Williams Merlot cool or warm?
With a hue of 343°, this dark purple reads warm on the HSL color wheel.
SW 2704 Merlot HSL code: 343, 24%, 26%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Merlot
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark purple shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Sherwin Williams Merlot:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Merlot with a red hue, complementary colors are those with a green hue close to 163, such as Sherwin Williams Mountain Air and Billiard Green.
LRV of Merlot
Merlot has an LRV of 4.36% and refers to Dark colors which means that this color almost does not reflect light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 4.36%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #51323b |
| RGB Decimal | 81, 50, 59 |
| RGB Percent | 31.76%, 19.61%, 23.14% |
| HSV | Hue: 343° Saturation: 38.27% Value: 31.76% |
| HSL | hsl(343, 24, 26) |
| CMYK | Cyan: 0.0 Magenta: 38.27 Yellow: 27.16 Key: 68.24 |
| YIQ | Y: 60.295 I: 15.581 Q: 9.358 |
| XYZ | X: 5.323 Y: 4.347 Z: 4.695 |
| CIE Lab | L:24.786 a:15.502 b:0.187 |
| CIE Luv | L:24.786 u:17.346 v:-1.925 |
| Decimal | 5321275 |
| Hunter Lab | 20.849, 9.093, 1.242 |
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