Dulux Pure Cocoa

Contents

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What are Dulux Pure Cocoa undertones?
Is Pure Cocoa cool or warm?
How light temperature affects on Pure Cocoa
Monochromatic color scheme
Complementary color scheme
Color comparison and matching
Color codes
Color equivalents

Code:
Name:	Pure Cocoa
Brand:	Dulux

What color is Dulux Pure Cocoa?

Dulux Pure Cocoa is a deep, muted brown-grey with a softly warm cast that keeps it from reading as flat charcoal. Its low saturation gives the color a grounded, earthy appearance, particularly on broad walls in living rooms, studies, or dining spaces. In bright daylight, the grey aspect becomes more noticeable, while evening lighting brings out its subdued brown depth. Use it on cabinetry, a feature wall, or interior doors alongside warm white, faded clay, and pale mushroom tones. Natural oak, aged brass, black metal, and textured linen all sit comfortably against this shade.

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What are Dulux Pure Cocoa undertones?

Pure Cocoa is a deep, near-neutral charcoal gray. Its chroma is so low that assigning a specific hue-based undertone would be misleading. Because it is close to neutral, nearby surfaces and the color of the light can noticeably change how warm or cool it appears.

HEX value:

#534F49

RGB code:

83, 79, 73

Is Dulux Pure Cocoa cool or warm?

warm

cool

With a hue of 36°, this brown leans warm, but it is close to neutral and can read cooler in some light.

Pure Cocoa HSL code: 36, 6%, 31%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects Pure Cocoa

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Sunrise

Morning

Noon

Afternoon

Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlight	Visible temp.	Hue	Duration
North	Cool	Bluish	All day
East	Warm	Yellow	Before noon
West	Warm	Orange-red	After noon
South	Warm	Orange-yellow	All day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this brown shade looks under different lighting:

4000K

2000K

3000K

4000K

5000K

6000K

7000K

Coordinating colors.
Colors that go with Dulux Pure Cocoa:

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Lighter shades

Pure Cocoa

Darker shades

Pure Cocoa

26YY 09/028
Spinning Wheel

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Pure Cocoa with a orange hue, complementary colors are those with a blue hue close to 216, such as Dulux Denim Drift and Steel Symphony 3.

Pure Cocoa

Compare
Dulux
Pure Cocoa
to any other colors

Dulux
Pure Cocoa
color equivalents

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

Format	Code
HEX	#534F49
RGB Decimal	83, 79, 73
RGB Percent	32.55%, 30.98%, 28.63%
HSV	Hue: 36° Saturation: 12.05% Value: 32.55%
HSL	hsl(36, 6, 31)
CMYK	Cyan: 0.0 Magenta: 4.82 Yellow: 12.05 Key: 67.45
YIQ	Y: 79.512 I: 4.312 Q: -1.021
XYZ	X: 7.566 Y: 7.912 Z: 7.43
CIE Lab	L:33.799 a:0.431 b:4.132
CIE Luv	L:33.799 u:2.591 v:4.861
Decimal	5459785
Hunter Lab	28.128, -1.214, 4.028