Benjamin Moore Strawberry Shortcake 2000-40

Benjamin Moore Strawberry Shortcake 2000-40 is a bright, mid-tone pink with a clear rosy-red cast and enough softness to keep it from reading as neon. Its high saturation makes it especially effective on a powder room wall, a painted dresser, or a lively accent wall in a child’s room or creative workspace. In cool daylight, Strawberry Shortcake can appear cleaner and more distinctly pink, while warm evening light brings forward its redder, fruit-toned side. Pair it with crisp white trim for contrast, pale blush textiles for a layered look, or light oak and woven natural materials to ground the color. Deep charcoal, navy, or forest-green accents can add definition when a stronger palette is wanted.