Farrow and Ball Imperial Purple W40
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| Official page: | Imperial Purple W40 |
| Code: | W40 |
| Name: | Imperial Purple |
| Brand: | Farrow and Ball |
What color is Farrow and Ball Imperial Purple?
Farrow and Ball Imperial Purple W40 is a deep, muted blue-violet with a noticeable slate-gray cast. Its restrained saturation keeps the purple from feeling overly bright, giving it a composed, architectural presence on walls or built-in cabinetry. In cooler daylight, the blue and gray aspects are likely to come forward, while warmer lamps can make its violet side feel more apparent. Use it in a study, dining room, or bedroom where a darker color can define the room without reading as black. Pale stone, soft off-white, aged brass, dark wood, and brushed nickel provide grounded companions for this shade.
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What are Farrow and Ball Imperial Purple undertones?
Imperial Purple reads as a deep, muted purple with a low-saturation, blue-leaning character rather than a bright violet. In the supplied digital sample, its slight red and blue biases support the purple main family while keeping the color subdued and shadowy. Farrow & Ball describes it as “Deep Imperial Purple,” which aligns with its visibly dark purple character, though the official text does not specify an undertone. Warm artificial light may bring out a slightly warmer, redder cast, while cool daylight can make its blue side more noticeable.
Manufacturer information used in this description: official color page.
HEX value:
RGB code:
81, 81, 106
Is Farrow and Ball Imperial Purple cool or warm?
With a hue of 240°, this dark blue leans cool, but it is near the neutral line and may feel warmer in certain lighting.
W40 Imperial Purple HSL code: 240, 13%, 37%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Imperial Purple
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark blue shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Farrow and Ball Imperial Purple:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Darker shades
W40
Imperial Purple
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Imperial Purple with a blue hue, complementary colors are those with a orange hue close to 60, such as Farrow and Ball Clunch and Shadow White.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #51516a |
| RGB Decimal | 81, 81, 106 |
| RGB Percent | 31.76%, 31.76%, 41.57% |
| HSV | Hue: 240° Saturation: 23.58% Value: 41.57% |
| HSL | hsl(240, 13.37, 36.67) |
| CMYK | Cyan: 23.58 Magenta: 23.58 Yellow: 0.0 Key: 58.43 |
| YIQ | Y: 83.85 I: -8.034 Q: 7.78 |
| XYZ | X: 8.936 Y: 8.675 Z: 14.835 |
| CIE Lab | L:35.35 a:6.022 b:-14.38 |
| CIE Luv | L:35.35 u:-1.427 v:-19.77 |
| Decimal | 5329258 |
| Hunter Lab | 29.453, 2.618, -9.247 |
Color equivalents
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23RB 10/134
Baked Aubergine
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10RB 10/219
Purple Polka 1
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253
Drawing Room Blue
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9919
Serge
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10RB 08/125
Amethyst Falls 1
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CB11
Blue Maize
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M350
Ink
Tikkurila

225
Bible Black
Farrow and Ball
30RB 07/107
Plum Compote
Dulux
50RB 09/087
Twilight Cinders 1
Dulux
115
Juniper Ash
Little Greene

10RB 11/250
Amethyst Falls 3
Dulux
67BB 09/166
Mystical Night
Dulux
4143
Shadow Black
Jotun
Oxford Blue (Heritage)
Dulux



