Farrow and Ball London Clay 244

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Official page:London Clay 244
Code:244
Name:London Clay
Brand:Farrow and Ball

What color is Farrow and Ball London Clay?

Farrow and Ball London Clay 244 is a muted, mid-depth brown with a noticeable gray cast that keeps it grounded rather than overly earthy. Its #786963 color value gives it a soft, weathered look, sitting between taupe, clay, and warm charcoal. In cooler daylight, London Clay can appear more restrained and gray-brown, while lamplight tends to draw out its quiet warmth. It suits studies, dining rooms, hallways, and cabinetry where a darker neutral is wanted without the heaviness of near-black. Pair it with chalky off-whites, faded blue-grays, aged brass, natural oak, or textured linen for a layered, lived-in finish.

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LRV of London Clay

London Clay has an LRV of 15.39% and refers to Medium Dark which means that this color reflects very little lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 15.39%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#786963
RGB Decimal120, 105, 99
RGB Percent47.06%, 41.18%, 38.82%
HSVHue: 17° Saturation: 17.5% Value: 47.06%
HSLhsl(17, 10, 43)
CMYKCyan: 0.0 Magenta: 12.5 Yellow: 17.5 Key: 52.94
YIQY: 108.801 I: 10.867 Q: 1.306
XYZX: 15.049 Y: 14.997 Z: 13.903
CIE LabL:45.631 a:4.847 b:5.548
CIE LuvL:45.631 u:9.394 v:6.395
Decimal7891299
Hunter Lab38.727, 1.594, 5.823

Color equivalents