Farrow and Ball London Clay 244
| Official page: | London Clay 244 |
| Code: | 244 |
| Name: | London Clay |
| Brand: | Farrow and Ball |
What color is Farrow and Ball London Clay?
Farrow and Ball's London Clay (244) strikes the perfect balance between sophistication and warmth, infusing any space with a sense of timeless elegance. This versatile hue seamlessly transitions from modern to traditional interiors, creating a cozy ambiance in living rooms, bedrooms, and home offices. London Clay's (244) earthy undertones evoke a connection to nature, making it an excellent choice for rooms intended for relaxation and creativity. Whether painted as an accent wall or throughout an entire space, this color adds depth and character, serving as a rich backdrop for both contemporary and classic furnishings. Welcome the understated luxury of London Clay (244) into your home and transform your living environment into a sanctuary of style and comfort.
London Clay for bedroom
We’ve hand-picked a beautiful collection of photos of this amazing beige shade used in real bedrooms. Take a look and imagine how this wonderful warm dark paint color could transform your own bedroom space.

London Clay for living room (2 photos)
Check out this stunning Dark color used in real living rooms. Explore how this beige shade can create a unique space


Farrow and Ball 244 for bathroom
Looking for inspiration for your dream bathroom renovation project? These beautiful handpicked photos will show you this delightfully warm Dark beige real bathrooms.

Farrow and Ball 244 on kitchen cabinets
Want a stylish kitchen? View real-life photo examples of this fascinating warm beige hue is paired with backsplashes, countertops, and hardware.

Farrow and Ball London Clay reviews (2 photos)
View the photos of real spaces painted with this beige that were not included in specific categories.Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.


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What are Farrow and Ball London Clay undertones?
London Clay has a clear red undertone based on its position in the color space. We identify undertones by isolating the pure hue (separating it from lightness and saturation), which avoids distortions caused by tints, tones, and shades.
This method is generally more reliable than judging undertones on a white background.
HEX value:
#786963
RGB code:
120, 105, 99
Is Farrow and Ball London Clay 244 cool or warm?
With a hue of 17°, this brown leans warm, but it's close to neutral and can read cooler in some light.
244 London Clay HSL code: 17, 10%, 43%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects London Clay
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural‑light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange‑red | After noon |
| South | Warm | Orange‑yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color‑temperature (Kelvins).
Use the slider to see how this brown shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Farrow and Ball London Clay:
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color London Clay with a red hue, complementary colors are those with a green hue close to 197, such as Farrow and Ball Selvedge and Parma Gray.
LRV of London Clay
London Clay has an LRV of 15.39% and refers to Medium Dark which means that this color reflects very little light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 15.39%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you’ll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need. To copy the code, just click the icon to the right of it.
| Format | Code | |
|---|---|---|
| HEX | #786963 | |
| RGB Decimal | 120, 105, 99 | |
| RGB Percent | 47.06%, 41.18%, 38.82% | |
| HSV | Hue: 17° Saturation: 17.5% Value: 47.06% | |
| HSL | hsl(17, 10, 43) | |
| CMYK | Cyan: 0.0 Magenta: 12.5 Yellow: 17.5 Key: 52.94 | |
| YIQ | Y: 108.801 I: 10.867 Q: 1.306 | |
| XYZ | X: 15.049 Y: 14.997 Z: 13.903 | |
| CIE Lab | L:45.631 a:4.847 b:5.548 | |
| CIE Luv | L:45.631 u:9.394 v:6.395 | |
| Decimal | 7891299 | |
| Hunter Lab | 38.727, 1.594, 5.823 |
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