Farrow and Ball London Clay 244

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Official page:London Clay 244
Code:244
Name:London Clay
Brand:Farrow and Ball

What color is Farrow and Ball London Clay?

Farrow and Ball London Clay 244 is a muted, mid-depth brown with a noticeable gray cast that keeps it grounded rather than overly earthy. Its #786963 color value gives it a soft, weathered look, sitting between taupe, clay, and warm charcoal. In cooler daylight, London Clay can appear more restrained and gray-brown, while lamplight tends to draw out its quiet warmth. It suits studies, dining rooms, hallways, and cabinetry where a darker neutral is wanted without the heaviness of near-black. Pair it with chalky off-whites, faded blue-grays, aged brass, natural oak, or textured linen for a layered, lived-in finish.

London Clay for bedroom (2 photos)

We’ve hand-picked a beautiful collection of photos of this amazing beige shade used in real bedrooms. Take a look and imagine how this wonderful warm dark paint color could transform your own bedroom space.

Farrow and Ball London Clay bedroom paint
@graylingwellhouse
Farrow and Ball London Clay 244 bedroom
@kidderkokx_interior_design

London Clay for living room (2 photos)

Check out this stunning dark color used in real living rooms. Explore how this beige shade can create a unique space

Farrow and Ball London Clay 244 living room
@palmtreeterrace
Farrow and Ball London Clay 244 accent wall
@period_features17

Farrow and Ball 244 for bathroom

Looking for inspiration for your dream bathroom renovation project? These beautiful handpicked photos will show you this delightfully warm dark beige real bathrooms.

Farrow and Ball London Clay 244 bathroom
@little_reloved_house

Farrow and Ball 244 on kitchen cabinets

Want a stylish kitchen? View real-life photo examples of this fascinating warm beige hue is paired with backsplashes, countertops, and hardware.

Farrow and Ball London Clay 244 kitchen cabinets
@kinghamkitchens

Farrow and Ball London Clay reviews (2 photos)

View the photos of real spaces painted with this beige that were not included in specific categories. Close-ups, painted furniture, storages and dressers, hallways, stairs and ceilings.

Farrow and Ball London Clay 244 workplace
@thismumlovesinteriors
Farrow and Ball London Clay 244 living room
@aireyhound

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What are Farrow and Ball London Clay undertones?

London Clay reads as a mid-depth, very muted earthy brown with a soft red-leaning warmth. In the supplied digital sample, its undertone appears subtly reddish with a slight yellow warmth, rather than strongly pink or purple. Farrow & Ball says the colour is loaded with magenta pigment, which relates to the red-leaning cast visible within its overall brown family. Warm artificial light may bring out its warmer red-brown character, while cool daylight can make it appear more neutral and subdued.

Manufacturer information used in this description: official color page.

HEX value:

#786963

RGB code:

120, 105, 99

Is Farrow and Ball London Clay cool or warm?

warm
cool
Color wheel

With a hue of 17°, this brown leans warm, but it is close to neutral and can read cooler in some light.

244 London Clay HSL code: 17, 10%, 43%

Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.

How light temperature affects London Clay

Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.

Bedroom daylight mockup
Bedroom overlay
Sunrise
Morning
Noon
Afternoon
Sunset

In addition, natural-light temperature depends on its direction:

Direction of sunlightVisible temp.HueDuration
NorthCoolBluishAll day
EastWarmYellowBefore noon
WestWarmOrange-redAfter noon
SouthWarmOrange-yellowAll day

Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this brown shade looks under different lighting:

Living-room mockup
Living-room overlay

4000K

2000K
3000K
4000K
5000K
6000K
7000K

Coordinating colors.
Colors that go with Farrow and Ball London Clay:

Monochromatic color scheme

Monochromatic color scheme

This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.

Darker shades

244
London Clay

Complementary color scheme

Complementary color scheme

This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color London Clay with a red hue, complementary colors are those with a green hue close to 197, such as Farrow and Ball Black Blue and Hazy.

LRV of London Clay

London Clay has an LRV of 15.39% and refers to Medium Dark which means that this color reflects very little lightWhy LRV is important?

Light Reflectance Value scale illustration

Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).

Act like a pro: When choosing paint with an LRV of 15.39%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.

Color codes

We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models

FormatCode
HEX#786963
RGB Decimal120, 105, 99
RGB Percent47.06%, 41.18%, 38.82%
HSVHue: 17° Saturation: 17.5% Value: 47.06%
HSLhsl(17, 9.59, 42.94)
CMYKCyan: 0.0 Magenta: 12.5 Yellow: 17.5 Key: 52.94
YIQY: 108.801 I: 10.867 Q: 1.306
XYZX: 15.049 Y: 14.997 Z: 13.903
CIE LabL:45.631 a:4.847 b:5.548
CIE LuvL:45.631 u:9.394 v:6.395
Decimal7891299
Hunter Lab38.727, 1.594, 5.823

Color equivalents