Jotun Velvet Plum 3570
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| Official page: | Velvet Plum 3570 |
| Code: | 3570 |
| Name: | Velvet Plum |
| Brand: | Jotun |
What color is Jotun Velvet Plum?
Let's dive into a full Velvet Plum paint color review. Take a look at pictures of real interiors and exteriors painted with beautiful 3570. Find out if this gorgeous warm red paint color would look great on your living room walls or trims, kitchen cabinet, bedroom accent wall, bathroom or house exterior.
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What are Jotun Velvet Plum undertones?
Velvet Plum is a deep, very muted brownish taupe. The HEX sample has a subtle pink-red bias, but its low chroma turns that hue into a neutral-looking color rather than a clear pink-red. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
91, 73, 79
Is Jotun Velvet Plum cool or warm?
warm
cool
With a hue of 340°, this dark red leans warm, but it is close to neutral and can read cooler in some light.
3570 Velvet Plum HSL code: 340, 11%, 32%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Velvet Plum
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark red shade looks under different lighting:
Coordinating colors.
Colors that go with Jotun Velvet Plum:
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Velvet Plum with a red hue, complementary colors are those with a green hue close to 160, such as Jotun Balance and Athenian Blue.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #5b494f |
| RGB Decimal | 91, 73, 79 |
| RGB Percent | 35.69%, 28.63%, 30.98% |
| HSV | Hue: 340° Saturation: 19.78% Value: 35.69% |
| HSL | hsl(340, 10.98, 32.16) |
| CMYK | Cyan: 0.0 Magenta: 19.78 Yellow: 13.19 Key: 64.31 |
| YIQ | Y: 79.066 I: 8.798 Q: 5.675 |
| XYZ | X: 8.108 Y: 7.554 Z: 8.426 |
| CIE Lab | L:33.036 a:8.742 b:-0.683 |
| CIE Luv | L:33.036 u:9.983 v:-2.099 |
| Decimal | 5982543 |
| Hunter Lab | 27.485, 4.56, 1.063 |
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