Behr Allure PPU2-03
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| Code: | PPU2-03 |
| Name: | Allure |
| Brand: | Behr |
What color is Behr Allure?
Behr Allure PPU2-03 is a deep, earthy red with a noticeable brown cast that keeps it grounded rather than bright. Its mid-dark value gives walls visual weight, especially in dining rooms, libraries, powder rooms, or entryways. In strong daylight, the red comes forward more clearly; under warm evening lighting, it can read closer to a burnished brick or red-brown. Pair Allure with creamy off-whites, warm taupes, charcoal accents, and natural wood finishes for a layered interior. It also makes a confident choice for a front door, built-in cabinetry, or an accent wall where a rich, saturated color is wanted.
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What are Behr Allure undertones?
Allure is a deep, soft earthy red. The HEX sample leans red; this describes its measurable digital hue direction, not a hidden paint pigment. Warm bulbs can make it look creamier or more golden, while cool daylight may mute that warmth and pull it closer to beige or greige.
HEX value:
RGB code:
140, 65, 61
Is Behr Allure cool or warm?
At 3° on the HSL hue wheel, this dark red sits firmly on the warm side.
PPU2-03 Allure HSL code: 3, 39%, 39%
Hue - degree on a color wheel from 0 to 360. 0 is red, 120 is green, and 240 is blue.
Saturation is expressed as a percentage. At 0%, it appears as a shade of grey, and at 100%, it is in full color.
Lightness is also a percentage value. 0% is black, and 100% is white.
How light temperature affects Allure
Natural Lighting. During the day, natural light shifts from about 2000 K at sunrise/sunset to 5500–6500 K at noon.
In addition, natural-light temperature depends on its direction:
| Direction of sunlight | Visible temp. | Hue | Duration |
|---|---|---|---|
| North | Cool | Bluish | All day |
| East | Warm | Yellow | Before noon |
| West | Warm | Orange-red | After noon |
| South | Warm | Orange-yellow | All day |
Artificial Lighting. When choosing bulbs, pay attention to their color temperature in Kelvins.
Use the slider to see how this dark red shade looks under different lighting:


4000K
Coordinating colors.
Colors that go with Behr Allure:
Monochromatic color scheme
This scheme consists of various shades, tints, and tones of a single color. While it offers a perfect combination of hues, without accent décor it may become monotonous.
Lighter shades
PPU2-03
Allure
Darker shades
PPU2-03
Allure
Complementary color scheme
This color scheme is a combination of two shades that are opposite each other on the color wheel. The high contrast between these colors creates a vibrant and dynamic visual effect. For the color Allure with a red hue, complementary colors are those with a green hue close to 183, such as Behr Greenwich Village and Oceanic Climate.
LRV of Allure
Allure has an LRV of 9.74% and refers to Dark colors which means that this color almost does not reflect light. Why LRV is important?
Light Reflectance Value measures the amount of visible and usable light that reflects from a painted surface.
Simply put, the higher the LRV of a paint color, the brighter the room you will get.
The scale goes from 0% (absolute black, absorbing all light) to 100% (pure white, reflecting all light).
Act like a pro: When choosing paint with an LRV of 9.74%, pay attention to your bulbs' brightness. Light brightness is measured in lumens. The lower the paint's LRV, the higher lumen level you need. Every square foot of room needs at least 40 lumens. That means for a 200 ft2 living room you'll need about 8000 lumens of light – e.g., eight 1000 lm bulbs.
Color codes
We have collected almost every possible color code you could ever need.
Not sure what the difference between HEX and RGB is? We break down color models in plain language. Understanding color models
| Format | Code |
|---|---|
| HEX | #8c413d |
| RGB Decimal | 140, 65, 61 |
| RGB Percent | 54.90%, 25.49%, 23.92% |
| HSV | Hue: 3° Saturation: 56.43% Value: 54.9% |
| HSL | hsl(3, 39, 39) |
| CMYK | Cyan: 0.0 Magenta: 53.57 Yellow: 56.43 Key: 45.1 |
| YIQ | Y: 86.969 I: 45.978 Q: 14.62 |
| XYZ | X: 13.549 Y: 9.694 Z: 5.571 |
| CIE Lab | L:37.288 a:31.499 b:17.627 |
| CIE Luv | L:37.288 u:53.636 v:13.722 |
| Decimal | 9191741 |
| Hunter Lab | 31.136, 23.186, 11.186 |
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